Colours Wheelchairs Announces European Expansion Plans
By Gene Emmer, Wed Dec 7th
Colours N’ Motion is a maverick in the wheelchair industry. In amarket that generally concentrates on price and technology,Colours' focuses on esthetics and comfort. While mostmanufactures advertise a product, Colours communicates alifestyle message. Colours’ is often controversial, usingstrikingly beautiful, disabled models in its ads to convey themessage that sensuality and esthetics need not limited bydisability. A well known brand in the USA, Colours now announcesits plans for development in Europe: Colours has selected MedServices Europe to develop and manage its European distributionnetwork. John Box, President of Colours in Motion said: “Colours designsand manufactures adult and pediatric as well assport for an international market of disabledcustomers. With over 85% of our sales derived from the US marketand distributors in Japan, Australia, New Zealand and TheNetherlands, Colours is now seeking to further develop itsmarket within the European Union. We see our collaboration withMed Services Europe as an important step forward in thedevelopment of our international operations.” Dr. Gene Emmer, President of Med Services Europe said: “MedServices Europe is proud to represent Colours in Europe. Coloursis exactly the type of company we seek as a partner. Theirproducts are known in the industry as innovative. For example,at 14.5 pounds (6.6 kg) the custom-designed Zephyr is one of thelightest, if not THE lightest wheelchair on the market. TheBoing! is the first wheelchair on the market with four-wheelindependent suspension. But even more than technology, the focusat Colours is on customer service and esthetics. Colours makesevery effort to assure that its customers are delighted.”
European Distributors interested in discussing collaboration areencouraged to contact Dr. Emmer directly. About Colours ‘N Motion: Colours is considered a leader in thedesign of innovative active wheelchairs. From its inception in1992 Colours’ main goal has been to improve the lives ofdisabled people through innovation
Make way for the contender to Google's crown
Google Represents New Dot-Com Generation
Google gamers' word pairings a creative addiction
Google pulls anti-Dixons adwords
Writing Effective Search Engine Ads
Building Up Your Keyword Inventory
THE GOOGLE UPDATE...IS STILL...CONFUSING
Bootcamp 275: The good Google guide
Magic Secret to Google
Subscribe to the Google Gazette
in equipment and services tothe disabled community. Colours’ are lightweight,adjustable and customizable. Colours is disabled owned andoperated. For more information: www.ColoursWheelchair.com About Med Services Europe: Med Services Europe B.V. is based inAmsterdam and specializes in Sales, Marketing and BusinessDevelopment services for the Medical industry. Its area of focusis Europe. For more information: www.MedServicesEurope.comTelephone: +31648566707 About the author:Gene Emmer is president of Med Services Europe | 
